Tyler, the Creator has collaborated with Houston rapper Maxo Kream on a new track titled “Big Persona.”
With a beat replete with brass fanfare and bars to match, like Maxo’s opening lines, “Maxo Biggie Poppa, who you know that do it better?/I’m the trap Barack Obama, Betty Crocker, used to pedal,” the single readily lives up to its name.
Tyler and Maxo get to put a Rolls Royce to good use in a music video for “Big Persona,” in which they fire tires and do donuts in an empty parking lot.
The song “Big Persona” will be featured on Maxo Kream’s forthcoming album, “Weight of the World,” due out in October. Brandon Banks, his album from 2019, will be followed by this one.
Maxo Kream, who was recently highlighted by Rolling Stone, is at the forefront of a new generation of Houston rappers. Even before he started rapping, the MC said that he was a bit of a local tastemaker when it comes to music and sneakers.