In the aftermath of the Astroworld tragedy, Travis Scott has lost yet another significant branding contract, with Dior canceling a planned partnership for next year.
The capsule collection between Dior men’s artistic director Kim Jones and Scott’s Cactus Jack label has been postponed indefinitely, according to Women’s Wear Daily. Scott’s Texas roots, and also Dior’s own Parisian background, were to be included in the collection, which was to be the fashion house’s first collaboration with a singer.
Dior and Scott’s representatives did not immediately respond to Rolling Stone’s requests for comment.
Scott’s partnership with Dior was at risk soon after Astroworld, where ten people died and hundreds were injured in a violent crowd crush, as Rolling Stone reported earlier. At the time, one anonymous Dior employee said the firm was “very concerned,” and luxury retail expert Thomaï Serdari said she “wouldn’t be surprised” if the line was finally discontinued.
The deferral of the Dior/Cactus Jack collaboration is Scott’s second significant branding deal in upcoming weeks, following Anheuser-Busch’s announcement that the rapper’s Cacti line of hard seltzers would no longer be distributed. The massively successful drink collaboration began in March 2021 and lasted until November 30th, when both parties agreed to end production on Cacti.
Scott stated in his first public comments that he only learned of the deaths after the festival set had concluded and that he didn’t hear fans calling for him to halt the show in between songs. Because he claimed he has only instructed the show had to conclude when the guests (in this case, Drake) walked on stage, the rapper claimed the show went for an additional 40 minutes after Houston police confirmed it was a “mass casualty event.”
Scott’s statements did not sway the families of the victims or their attorneys.
Scott has been mentioned in the great majority of the almost 300 lawsuits brought since the release of Astroworld, in addition to losing numerous brand deals. Scott and other defendants (including Live Nation, the promoter ScoreMore, the venue NRG Park, and numerous security companies) have rejected the allegations, however, Scott has asked to be dismissed from multiple lawsuits in which he is named.
