The video for Keinemusik’s new single, ‘Pay to Play,’ has been released.
The single is a tribute to 1980s synth-pop with melodic house trappings, and is taken from last year’s sophomore album, ‘Send Return,’ and arrives four years after the three — Adam Port, &Me, and Rampa — released their critically praised debut album, ‘You Are Safe.’
The song has been given its own video, which is directed by Ordinary Magazine founder Max Siedentopf, which is full of tongue-in-cheek wit as it gives a visual play on the phrase “ear worm,” which characterizes addictive music that is heard once and never forgotten in both English and German. An appropriate homage to the song, which includes Bell Towers from Berlin artist.
